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The Japanese Skincare Hub – What Makes SK-II Standout from Competition
SK-II is an incredible Japanese brand whose products are household names around the world. And while the brand continues to enjoy massive publicity in Asia and beyond, very few people know about its story. What started as a humble Japanese skincare outfit four decades ago has slowly transitioned into an industry giant with a huge presence in East Asia, Europe, North America, and Australia.
So, how did this Protect and Gamble (P&G)-owned brand become one of the best in the business? Well, it all started when people started realizing that elderly women working in Japan’s Sake industry had uniquely smooth and radiant skin. And while that might seem like an ordinary thing, a closer look revealed that the smooth and natural glow was mostly on their hands.
According to Takashi Yoshiji, the lead scientist in SK-II product development department, they understood right away that the Sake was a magnificent discovery. “We knew we had found something very special.”
Of course, it took a while before people could link the smooth skin to sake production, but as time went by, it was evident that this alcoholic beverage made from fermented rice had more benefits than what people were used to. Despite the ladies’ old age, their hands looked young as never before. Additionally, newcomers in the factories developed smooth skin within months of working with the sake. Finally, after much speculation, it was clear the wine fermentation process was responsible.
Untapped Potential
Once it was clear there was untapped potential in the yeast fermentation process, SK-II’s dermatologists, in conjunction with researchers and other skin experts, got down to work. As a result, the PITERA ingredient, a by-product of the yeast fermentation process was born. The brand now uses this ingredient as the primary base for all its skincare products. Moreover, essential ingredients like proteins, amino acids, and glycerin are used to remedy specific skin concerns.
Like most other Japanese brands, SK-II employs a concern-based approach when producing its products. The brand’s research and skin experts work in liaison to develop unique formulas that meet specific skincare needs. Fully aware of the different skin types and concerns, the SK-II catalog boasts of variety, with numerous products to choose from. Most importantly, the nutrient-rich PITERA formula is skin-friendly, making the products ideal even for people with hypersensitive skin.
Away from the extensive product collection and pure PITERA formula, SK-II brings in a load of experience in skincare. As stressed earlier, the brand was started in the early 1980s. Over the years, it has employed different techniques while improving existing ones to enhance the end product. From the production team to the marketing and sales departments, SK-II boasts an experienced workforce. The customer care department is top-notch, always ready to help you have a unique shopping experience.
Longevity
As they say, the best team is the one that has consistency and chemistry. Without a committed group of workers united by a common goal, SK-II wouldn’t be what it is now – a market leader. And what’s the secret? You might be asking. Well, this Japanese powerhouse has progressively built a winning mentality centered around unique market strategies and positive customer relations.
More than anyone else, SK-II appreciates the importance of customers in the business cycle. As a result, it has recently rolled out a series of measures to better engage with the customers, especially the younger generations. Through exhibitions and digital technology-enhanced retail sales, the brand is committed to maintaining its place on the global map.
SK-II also brought in Chinese actress Tang Wei as their global ambassador, which alludes to its effort to bank on the younger generation. At the end of last year, the Chinese actress revealed a photo of herself by Zhong Lin, a renowned photographer. The famed Power of Pitera show highlighted the brand’s path to developing the PITERA ingredient from yeast fermentation. Alongside Tang’s close-up image, the show also showcased a collection of artwork to reinforce the message. As a long term campaign, SK-II has shown all signs that it’s not slowing down.
The Future?
As stressed before, with the brand’s resilience and consistency, things can only get better. The rich history sets the pace for what has now become a maintained rhythm to better skincare. With top-notch product research, robust marketing strategies, and positive customer relations, the future looks promising.
Fan Favorites
So, having looked into what makes this Japanese skincare brand a darling to many, here are some of its best—sellers:
1
SK-II Genoptics Aura Essence
This brightening essence works to unveil your skin’s aura from within, successfully exposing a natural glow. Its lightweight consistency seeps quickly into the skin to improve dullness and clear dark spots caused by sun damage. What’s more, this best-seller miraculously transforms your skin, leaving you with a crystal clear complexion.
1.69oz / 50ml
Earn 23 points
2
SK-II R.N.A.POWER Eye Cream Radical New Age
As the name suggests, this plumping eye cream works to revive your delicate eye skin. Like any other SK-II product, it boasts high-end ingredients like Chlolleragen and Palmitoyl Pentapeptide-4 that induce youthful energy. Most importantly, a small amount goes a long way, and the PITERA ingredient really buffs away creases and wrinkles. So, why continue battling puffiness when this New Age Eye Cream can restore your eye skin’s youthful luster?
0.53oz / 15g
Earn 14 points
3
SK-II Facial Treatment Gentle Cleanser
Besides the PITERA formula, this bubbly cleanser contains white willow bark extract, a rich hub for skin-soothing salicylic acid. Together with other essential ingredients, it gently wipes off dead skin cells and regulates the sebum levels. More so, skin conditioning vitamins and minerals regulate the natural oil-water balance throughout cleansing. This way, you can be sure of a brighter and smoother complexion during and after cleansing. As you can tell, SK-II’s products are outstanding. More so, there’s a variety to choose from regardless of your skin type or concern. So, check out SK-II online store to buy all these incredible products.
4.06oz /120ml
Earn 8 points
4
SK-II R.N.A. Power Radical New Age Cream
R.N.A Power Radical New Age Cream is an incredibly effective moisturizer that works to restore youthful radiance to your skin. The velvety cream uses the nourishing PITERA complex to plump the skin with moisture and restore natural elasticity. Essential ingredients like hydrolyzed soy and yeast extract make your skin much firmer and radiant. This new age cream uses award-winning technology and patented ingredients to generate a smooth and lightweight formula that’s very skin-friendly. It fights dullness and transforms it into bright and smooth skin. The cream induces vitality into the skin to reduce the signs of fine lines and wrinkles when used consistently.
0.53oz / 15g
Earn 3 points
5
SK-II PITERA™ ESSENTIALS Facial Treatment Essence
This treatment essence is a rich hub for all skincare nutrients and vitamins. It contains over 50 micronutrients like amino acids, vitamins, and minerals to condition the skin. The award-winning bestseller boasts a lightweight yet powerful formulation that effectively clears dark spots and refines your skin. It’s quickly absorbed into the skin as well so that your skin glows from within. The vast collection of active ingredients transforms your skin in as little as 28 days. Day by day, the skin feels more revived, soft, and firm. Give this Facial Treatment Essence a shot and see your skin gradually improve.
7.78oz / 230ml
Earn 22 points
6
SK-II Facial Treatment Clear Lotion
While it might be ‘just a toner’ on the eyes, this Facial Treatment Clear Lotion does more than you’d imagine. It helps to remove residual dirt and other impurities from the skin to reveal raw radiance and brightness. Additionally, it uses its alcohol-free formula to gently dissolve dead skin cells and other pore-clogging dirt. This way, the lotion plays the role of a cleanser, exfoliator, and pore care merchant. So, what’s the secret behind the multi-purpose lotion? Well, it’s formulated with AHA and the renowned PITERA ingredients. AHA promotes gentle exfoliation while stimulating skin cell renewal for a smoother, brighter complexion. On the other hand, PITERA is enriched with vitamins, amino acids, and minerals that help revive the skin and improve its health.
7.78oz / 230ml
Earn 10 points
7
SK-II R.N.A.POWER Airy Milky Lotion
SK-II’s R.N.A. POWER Airy Milk Lotion is an award-winning, lightweight cream that energizes dull skin. It pumps the skin with youthful radiance, leaving you with a healthy-looking, brighter complexion. The lotion uses the patented PITERA complex with hydrolyzed soy and yeast extracts to plump the skin. What’s more, its lightweight formula seeps deep into the skin so that the natural glow comes from within.
2.82oz / 80g
Earn 21 points
8
SK-II GenOptics Spot Essence
This concentrated spot serum reveals your radiant, gentle skin tone with a simple and straightforward routine. Its lightweight formula allows for quick absorption to prevent the formation of dark spots from UV exposure. The high collection of spot-resisting ingredients clear cloudiness and promote a bright and youthful tone. What’s more, the serum plumps the skin with nutrient-rich moisture, leaving you with a supple, radiant complexion. Most importantly, GenOptics Spot Essence Serum empowers the skin to protect itself from future age spots. When used consistently, it improves the skin’s clarity, ultimately delivering even texture and brighter tone.
1.69oz / 50ml
Earn 24 points
And that’s it! SK-II is a skincare powerhouse that boasts a rich history and a clear plan for the future. This incredible brand has remained relevant for over four decades in one of the most unpredictable industries across the globe. Great leadership and a customer-centered approach are two main secrets that have made SK-II successful. Looking into the future, we’d only hope for new products and formulas that will make oriental skincare even better.
